Get Attention – Bring Customers To You

How To Create Credibility With Your Customers

ID-100294151

Image courtesy of Stuart Miles at FreeDigitalPhotos.net

“There are no new ideas. There are only new ways of making them felt.” Audre Lorde

Early in my entrepreneur career, I thought that the way to bring customers to me was to sell them.

I believed, If I could sell really well, then people would come from near and far to buy what I have.

What I learned later was that you get attention not by telling others what you have, but by providing a story for others to feel connected to and creating trust.

“Telling’s not selling” is the saying that I heard over and over again.

So how do you tell your story and bring people who relate to your product?

By writing a book and turning it into a best-seller!

Writing a book will allow you to create the credibility you need to draw people to you.

Authoring a book showcases your expertise in your field and allows you to tell your story in order to build trust with your audience so that they feel comfortable enough to buy from you.

There are three ways you can begin writing a book:

  1. Hire a ghostwriterPros: A professional can write your book instead of you fumbling through the writing process yourself. Cons: Costs thousands of dollars for a really good ghost writer and is not written in your voice, but someone else who doesn’t have your experiences.
  2. Write your book yourselfPros: Your writing will have your experience and your voice and you can be proud to share your story in your own words. Cons: Very time consuming, will be an ongoing process for you if you are not a good writer and find organizing your writing a challenge.
  3. Use Best Seller PublishingPros: They walk you through the entire process, have their own ghostwriters that know how to get your experience and your voice on paper, and coaches will keep you encouraged and help you create a marketing plan for every step of your book until you become a best-seller. Cons: Their biggest package allows you full access, but if you can’t afford the biggest package, prepare to do a lot of work on your own. Stay encouraged and motivated, schedule your coaching sessions and you can do just fine! I did!

What Best Seller Publishing did for me

In December, 2014, I connected with a program that helped me to remarket my book and turn it into a best seller.

I wrote my book in 2008, but it wasn’t marketable and went unnoticed for years.

The cover was bland, it had no subtitle, and you could tell that I created it myself.  I was most proud of it because I had finally gotten it written, but it was a challenge to get my audience to notice my hard work.BetterThanCreditRepairBookCover

Any money I made from my book sales prior to December 2014 felt like a $10-in-my-hand, sympathy sale. As I talked about my book, the credibility I wanted to show just wasn’t there, and I didn’t have the book sales to back up what I was presenting. I wasn’t happy with my marketing efforts because no one seemed interested in my book. What I didn’t realize was that I hadn’t provided the right opportunity for people to become interested, because my book wasn’t showcasing things that were of interest to my intended audience.

The cover and the title just didn’t catch their attention.

And, to be honest, my “intended audience” was so broad, I couldn’t catch the attention of the right people because I had no idea who they really were.

Best Seller Publishing Changed My Life

I saw an ad on Facebook by Rob Kosberg and Best Seller Publishing as I was browsing through my newsfeed one day.

I decided to sit in on a webinar and listen to the program.

The webinar was free to sign up for and I learned so much just on the free webinar that I decided to invest in their program.

I was provided a coach and tasks to complete on a weekly to bi-weekly basis and in a matter of a couple weeks, I had solved all of my book’s marketing problems and had a solid strategy to achieve success.

The first three days of my launch, I watched the downloads soar! 

I launched my book on January 1st with the new cover and subtitle and by January 15th I had become a best-seller, going from #11 million on Amazon to #118. My book became #1 in 5 categories and breathed new life into my entrepreneur business.

If I can do it, you can do it too!

Go to Best Seller Publishing and talk to someone about a plan to create your own book, and tell them that Tamara Rasheed sent you.



Black Women – The Ultimate Procrastinator

3 Ways Fear of Success Doesn’t Look Like Other Types of Fear 

“Do the one thing you think you cannot do. Fail at it. Try again. Do better the second time. The only people who never tumble are those who never mount the high wire. This is your moment. Own it.” Oprah Winfrey

Beauty_black_girlEveryone who has sought success has had defining moments.

There are defining moments that tell you when you’re afraid of success and when you’re really ready for success in your life.

The focus of this post is “how to overcome fear of success” because we all become afraid of how bright our light will shine.

Usually our fear comes from the ideas of success reflected by the people we are surrounded by.

  • Have you ever had someone ask you why you’re working so hard on your business or your dream?
  • Has anyone asked you if you ever get tired or working on your business?
  • Have you ever been asked if you will ever stop being persistent/ ambitious/ excited about your dream?

Those people mean well, but they see what you’re doing and they become afraid of their own dreams.

If you’re achieving and reaching high above where you are, then it gives others who complain and make excuses no leeway.

Sometimes we become afraid of change. This fear creeps up just as we are becoming sure of the direction we want to take.

Is there a way to know if an entrepreneur business is what you really want?

There are 3 telling signs of the fear of success. I will help you recognize what they are and give you ways to combat them.

There are 3 ways that the fear of success doesn’t look like other types of fear.

1. When success gets close… you get distracted.

I began seeking how to overcome fear of success when I realized I was spending vital time that I could have been working on my business talking on the phone or cleaning business-333934_640my house.

I was looking for activities that would effectively help me to avoid working my business by giving me an easy way not to focus on it. This usually happened when I felt like I was getting close to a breakthrough.

You see something working. You start building a network. You see money coming through. Dots begin connecting. And then you become overwhelmed and afraid. Something in you tells you to stop, or to delay, or not to act on your followup… and you listen.

I had started to believe that all of my efforts should turn into failure instead of expecting success because failure seemed to happen so often.

2. When things begin to shift, everyone around you knows it.

I began learning how to overcome fear of success by understanding that failure is not the same as quitting. I can learn from my failures and still become successful, but if I quit, I will never know what success is like.

3 Ways Failure is Better Than Quitting

  1. You can start again if you fail. Have you heard the saying, “Back to the drawing board?” When you fail, use it as an opportunity to study your failure and then start again. Quitting means that you will no longer start over.
  2. Every failure is a lesson. When you make mistakes, you can learn from them to avoid the same mistakes in the future. Quitting means that you’ve decided not to grow and learn from your mistakes anymore.
  3. Failure makes success better. To achieve success after a failure is the best feeling in the world. The ability to recover from failure and make your dreams come true is the ultimate test of having learned from the mistakes you made. If you quit, you will never know what it is like to see your plan through to the end.

The only lesson you learn from quitting is that you are a quitter.

3 Character Traits My Persistence Has Given Me

  1. My ability to keep going allows others to find a way to keep going. One of my close friends recently said that my ability to keep going when things are tough was motivating and encouraging for him. He has his own entrepreneur business in tutoring and education and has had some major setbacks.
  2. The action I take encourages her to leave the drawing board and take effective action on projects she has always wanted to start. Another dear friend of mine told me that I take action on my ideas. She spends a lot of time creating and organizing her plans which sometimes are challenging to put into action.
  3. I left my job to focus on my business full-time. Yet another friend told me that she was going to step out of faith and start a business baking because she was motivated and encouraged by my leaving my job to focus on my business full-time.

People do not become inspired by you because they see you as a failure. They become inspired by you because your persistence, what you do after you fail, reminds them of success.

3. Fear is caused by a lack of confidence.

Fear of success often happens when you don’t feel prepared.

The best way to prepare yourself for success is by determining where your weaknesses are and increasing your confidence by either becoming stronger where you are weak or finding someone who is strong in the area of your weakness.

I grew up believing that I was bad at math because my mother always told me that I was. 

My mother wasn’t the most patient person in the world and when I needed help with math she tended to yell at me over seeking a way where we could both listen and find common ground so that she could help me.

Telling me I wasn’t good at math allowed her an out so that she wouldn’t have to help me study – because in her mind, no matter what she did, I couldn’t learn.  This was easier for her to cope with than believing that she just wasn’t a good tutor for me.

I carried the belief that I wasn’t good at math into college and got Cs and Ds. I then asked myself what I was most afraid of with math that I believed didn’t allow me to become successful.

I couldn’t remember the formulas and rules and I had a lot of questions. So I resolved that I would strengthen my memory and help myself learn how to memorize better and that I would raise my hand even if I was uncomfortable and embarrassed. 

My next two math classes I got As because I knew how to bridge the gap between my own strengths and weaknesses and increase my confidence. I began tutoring math after that.

In summary, you can defeat your fear of success with these three reminders: 

  1. Stay focused and avoid distractions – distractions repel your success and make you procrastinate.
  2. Listen to what people say about your persistence and ambition – These are the keys to success. The persistent will always achieve what they conceive and believe.
  3. Increase your confidence by making your weaknesses your strengths – Either improve yourself where you are weak or delegate takes to a virtual assistant who can support you where you are weak with their own strengths.

happy black womanWhere do you lack confidence? What weaknesses do you have that contribute to your lack of confidence?

Young, Black and At Home

How To Create A Game Changer To Leave Your Job

“As you enter positions of trust and power, dream a little before you think.” Toni Morrison

ID-100305337

Entrepreneurship courses through my blood.

The black woman, through her struggle, has learned how to make her natural talents the gateway to her mainstay.

The opportunity to care for her home and to help provide lies in her ability to provide services from her talents for hire.

From making food and selling plates, to styling hair, sewing dresses and making wigs, cleaning, organizing, you name it, the black woman has capitalized on the ability to hustle and make things happen for herself and her family.

My hustle is super-budgeting, identity theft recovery, credit development toward specific goals, and quick plans to get back on financial track! I could do all of this blindfolded with my hands tied behind my back! But how do I focus on your talents and dreams when you have mouths to feed?

There are 3 things a black woman entrepreneur can do to make her dreams come true and make her business her full-time focus:

1. To make my business my focus, I “did” the numbers.

When you “do the numbers” you look at your job income compared to your job expenses and what you actually get to take home and put in your pocket to cover other needs.

Many of us end up in debt because the deficit between what we make at a job and the job expenses is too substantial. It just isn’t enough to sustain working and our other expenses at the same time.

Gas, child care, food, maintenance on our car, any work related expenses that we may or may not get reimbursed for, our ability to clock the amount of hours needed for that job etc. can really add up!

If my job is 29 hours per week, but the majority of the time I am clocking 25 hours, that reduces my job income.

We end up living on the brink of disaster because we don’t appropriately scale this deficit.

When I was working, I was in debt with my childcare over $500 because my childcare expenses were about 2/3 of what I brought in – and that was with adjustments to make it “affordable.”

I didn’t qualify for childcare assistance because I made too much money on my job and I wasn’t in school. I finished my masters degree in 2013 and wasn’t about to do that again.

Was this really the best way I could support my family?

My payments for childcare were always late because I was paid biweekly and naturally couldn’t pay for care on weeks I wasn’t getting paid.

To get ahead, I would have to pay them what was past due, currently due and two weeks ahead – an entire check from my job.

I also had to find a way to cover gas, maintenance for my old car that had oil leaks, food for while I was at work, and I was also expected to pay for and get reimbursed for events.  The problem with getting reimbursements is that you have to have money to pay out in order to get reimbursed!

What was I to do? Get another job?  I barely saw my children as it was.

I asked myself, “Is staying at this job really doing as great a job for me as I thought?” 

I wrote down the following formula to determine if my job expenses were really helping me out as much as I thought:


Job Income/Job Expense Deficit Formula

 $/mo = Job Income
– childcare expenses

-gas 

 

-lunch

-funds to reimburse 


 

My first expense looked like this:

$1,600.00/mo – Job income

Then I added up the $200 per week from the childcare that I had to pay. 

$200.00 X 4.3 weeks in a month = $860

Plus $25 per my older two children, let’s say 4 days per month to account for any holiday or day that they can’t be in school (my children had excellent attendance in school, by the way)

$860 + $100 = $960

Wow, what I was paying out was already more than half of what I made in a month and didn’t include late fees, pizza on thursdays, field trips, or any other weekly expenses!

Before I knew it, my costs for childcare alone had added up to $1,100 per month! 

2. Recognize the problem.

The numbers either make sense or they don’t.

What would it take for you to leave your job and work the business you have been hammering away at full-time?

I know I certainly had a decision to make once I saw the numbers on paper, but I wasn’t bringing in that $1,600.00 from anywhere else.

When you do things wrong for a long time, it feels comfortable, and although it isn’t the best plan, it’s the sure plan.

The possibility of having nothing was scary, but I didn’t realize I was really functioning with nothing as it was.  After all was said and done, I only brought in about $50 per month of actual profit and a whole lot of debt. I was always struggling to get ahead, robbing Peter to pay Paul!

I still borrowed money to make ends meet and I would often put off paying something else, like my energy bill, for something else that was past due, like the money I borrowed for gas. Bad debt makes you feel like you’re functioning even though you’re functioning badly.

3. Create financial goals for your business and solve the problem.

I had to look at my business in a new way. How many clients would I need to have each month to equal what I was bringing in from the job on a monthly basis?

I could work my business from home, so the $1,100 for childcare would be a distant memory. I may have occasional meetings, but no more 40+ hour work weeks! No gas expenses to and from work. No long commutes. I could conduct business by video and conference call.

images (2)Entrepreneurs are people who would rather put hard work in on their own dreams and goals than work for someone else. So ultimately, I needed to put that full-time investment in myself.

It doesn’t mean that working a job is bad or negative – it is just different from the mindset that person has who works for themselves.

Going back to work was a huge decision for me in the first place.

You don’t just decide to go back to work, you also have to decide to let strangers watch your children. To drive for long hours. To have a commute that requires more resources such as more gas. You agree to increase your burden for the hope that the money you bring home will balance out your trouble.

I was looking forward to going back to my family. I just needed the right justification to do it.

Then something happened, a game changer, that made it all clear.

I received a royalty payment

I went to an out-of-town conference for my job and something happened that changed my life.

My book, Better Than Credit Repair: The Handbook of Credit Mastery became a best-seller earlier in the year on Amazon, and my first substantial royalty payment hit my account while I was at the conference.

Amazon notifies you that the payment is on the way, and it gives you a date that it should hit your bank account, but because I had become accustomed to disappointment, I wasn’t expecting the date to be accurate.

As entrepreneurs, we get used to some level of disappointment, so I found some peace knowing it was on its way, but not knowing when it would arrive.

I was trying to figure out if I should spend the few dollars I had allotted for bills on dinner while I was out, or if I should just wait until I went home to eat which was about 6 hours away…

…when the payment came through the morning I was supposed to head home.

It was half of what my check would be from work.

Suddenly, the decision was clear.

I had subconsciously created a solution for my problem before I realized how big my problem actually was.

I had made money, and I could do other things while the money was being made.

Sure, it took some hard work in the beginning, but I had a strategy and a plan. After the hard work was done, I had established a method that would make money for me without my having to attend to it.

I put in my two weeks notice to resign from my job the following week after coming back from the conference. It was time to continue to invest in myself.

“Do” the numbers. What kind of game changer do you need to create for yourself? What game changers do you have in place now?