How To Create Credibility With Your Customers
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“There are no new ideas. There are only new ways of making them felt.” Audre Lorde
Early in my entrepreneur career, I thought that the way to bring customers to me was to sell them.
I believed, If I could sell really well, then people would come from near and far to buy what I have.
What I learned later was that you get attention not by telling others what you have, but by providing a story for others to feel connected to and creating trust.
“Telling’s not selling” is the saying that I heard over and over again.
So how do you tell your story and bring people who relate to your product?
By writing a book and turning it into a best-seller!
Writing a book will allow you to create the credibility you need to draw people to you.
Authoring a book showcases your expertise in your field and allows you to tell your story in order to build trust with your audience so that they feel comfortable enough to buy from you.
There are three ways you can begin writing a book:
- Hire a ghostwriter – Pros: A professional can write your book instead of you fumbling through the writing process yourself. Cons: Costs thousands of dollars for a really good ghost writer and is not written in your voice, but someone else who doesn’t have your experiences.
- Write your book yourself – Pros: Your writing will have your experience and your voice and you can be proud to share your story in your own words. Cons: Very time consuming, will be an ongoing process for you if you are not a good writer and find organizing your writing a challenge.
- Use Best Seller Publishing – Pros: They walk you through the entire process, have their own ghostwriters that know how to get your experience and your voice on paper, and coaches will keep you encouraged and help you create a marketing plan for every step of your book until you become a best-seller. Cons: Their biggest package allows you full access, but if you can’t afford the biggest package, prepare to do a lot of work on your own. Stay encouraged and motivated, schedule your coaching sessions and you can do just fine! I did!
What Best Seller Publishing did for me
In December, 2014, I connected with a program that helped me to remarket my book and turn it into a best seller.
I wrote my book in 2008, but it wasn’t marketable and went unnoticed for years.
The cover was bland, it had no subtitle, and you could tell that I created it myself. I was most proud of it because I had finally gotten it written, but it was a challenge to get my audience to notice my hard work.
Any money I made from my book sales prior to December 2014 felt like a $10-in-my-hand, sympathy sale. As I talked about my book, the credibility I wanted to show just wasn’t there, and I didn’t have the book sales to back up what I was presenting. I wasn’t happy with my marketing efforts because no one seemed interested in my book. What I didn’t realize was that I hadn’t provided the right opportunity for people to become interested, because my book wasn’t showcasing things that were of interest to my intended audience.
The cover and the title just didn’t catch their attention.
And, to be honest, my “intended audience” was so broad, I couldn’t catch the attention of the right people because I had no idea who they really were.
Best Seller Publishing Changed My Life
I saw an ad on Facebook by Rob Kosberg and Best Seller Publishing as I was browsing through my newsfeed one day.
I decided to sit in on a webinar and listen to the program.
The webinar was free to sign up for and I learned so much just on the free webinar that I decided to invest in their program.
I was provided a coach and tasks to complete on a weekly to bi-weekly basis and in a matter of a couple weeks, I had solved all of my book’s marketing problems and had a solid strategy to achieve success.
The first three days of my launch, I watched the downloads soar!
I launched my book on January 1st with the new cover and subtitle and by January 15th I had become a best-seller, going from #11 million on Amazon to #118. My book became #1 in 5 categories and breathed new life into my entrepreneur business.
If I can do it, you can do it too!
Go to Best Seller Publishing and talk to someone about a plan to create your own book, and tell them that Tamara Rasheed sent you.